Adtech executives, heads of marketing, and PR agency leaders need to contend with three often ignored truths about content marketing. Otherwise, they risk undercutting their own marketing programs and leaving returns on the table.

For marketers and agencies, the run-up to recession means it’s time to reexamine marketing spend. But rather than giving up on long-term strategy, marketers can take calculated steps to adapt their content strategy.

Marketers often fail to generate revenue from thought leadership because they do not strategically distribute their content in ways that grow relationships and therefore revenue.

To more effectively use communications and content to drive revenue, marketers should expand their focus to channels outside of earned media, strive to build relationships via public-facing expertise, and hone content strategy based on what sparks audience feedback and pipeline.

Tech companies and agencies often hesitate when it comes to investing in content, questioning whether it’s really worth the cost. But consistent, helpful, expert content explaining what your business does without directly selling yourself is the most powerful biz dev engine available.

Content entrepreneur Brooklin Nash and social media expert Sam Hembree discuss content marketing strategy, building a content business, and social media tips.

Let’s take a look at how Monday.com’s debut Super Bowl ad spot nailed three key tenets in the business narrative playbook often overlooked by B2B and B2C companies both.

Here are three tips for pitching journalists: focus on the big picture, demonstrate you’re familiar with the journalist and their publication, and offer original data.

A recent AdExchanger column on identity resolution teaches thought leaders how to stand out with its distinct perspective, strategic structure, and lucid breakdown of a complex issue.

To understand how to hone your thought leadership, there’s no better way to learn than through concrete examples. Let’s take a look at an AdExchanger article from December 2021.

Three key principles of digital content strategy are setting actionable goals, identifying and tailoring content to specific audiences, and iterating on content strategy.

Here’s how PR and content marketing strategies can complement each other to become stronger together than they are apart.

If done effectively, business storytelling can be a powerful and organic tool to attract press and influencer attention, captivate customers, drive sales, and increase brand loyalty.

Thought leadership content empowers companies and individuals to build reputations as experts, grow audiences, and drive revenue. But many would-be thought leaders fail to follow best practices.