Our Clients
The best-known companies — and CEOs — in adtech hire us to sharpen their story, brainstorm and create content that will shift the industry conversation, and liaise with the press on their behalf.
What Our Clients Say
“We hired Joe three years ago because he's a great writer, but he's become a much more significant contributor to the company. He has a keen understanding of adtech, go-to-market strategy, and FatTail's role in the ecosystem as well as future opportunities. As a CEO, I have a weekly 1:1 with Joe to brainstorm content but, more importantly, because I value his take on what's going on in the industry and how we can strategically take advantage of it.”
— Doug Huntington, CEO, FatTail
“Joe is the go-to marketing and PR consultant I recommend to my portfolio founders. He has a distinct philosophy about how to approach B2B marketing by taking advantage of social channels to build an audience instead of relying on earned media. I've seen this work to great effect for him and others. He also has a strong grasp of the industry, and he practices what he preaches. In fact, I reached out to Joe after reading his tweets, and we now do a weekly podcast together.”
— Eric Franchi, general partner, Aperiam Ventures
“Joe and team have materially impacted our business through a totally different approach to ‘PR.’ With traditional media outlets becoming more scarce, and with so much noise, Joe and team have led us to develop and push more thought leadership content across channels. This approach has driven fantastic results both in terms of distribution of our content and in terms of driving broad industry awareness as well as increased authority among traditional media outlets.”
— Jason Fairchild, CEO and co-founder, tvScientific
“We chose Joe to help with messaging and positioning because his firm is the only one that combines a real understanding of adtech with strong strategic thinking and marketing sensibility. We liked his focus on simplicity, clear language, and crisply stated differentiation. He and his team worked with our team to establish clarity on how marketing and messaging should drive growth and ultimately enterprise value at our company. And in the end we had a winning “from > to” roadmap to take us forward.”
— Dave Clark, CEO, TripleLift
“Joe has his finger on the pulse of the adtech industry. He’s great at surfacing key topics for me to weigh in on and giving feedback on my post ideas and content. He has a strong perspective on how adtech companies can break through the clutter and position their products and services to maximize impact.”