Marketers often fail to generate revenue from thought leadership because they do not strategically distribute their content in ways that grow relationships and therefore revenue.

A recent AdExchanger column on identity resolution teaches thought leaders how to stand out with its distinct perspective, strategic structure, and lucid breakdown of a complex issue.

To understand how to hone your thought leadership, there’s no better way to learn than through concrete examples. Let’s take a look at an AdExchanger article from December 2021.

Thought leadership content empowers companies and individuals to build reputations as experts, grow audiences, and drive revenue. But many would-be thought leaders fail to follow best practices.