We are different from other marketers in three ways. Our approach is modern, taking advantage of all the channels that can amplify your story, not just traditional PR. Our vision is strategic; we don’t rush to tactics. And our orientation to adtech is immersive. We engage daily in the debates you need to win to evangelize more customers and drive revenue.
Meet the Sharp Pen Media Team
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Joe Zappa - CEO
Joe is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. He was the editor of the martech trade publication Street Fight from 2018 to 2023. Joe earned his BA from Brown and his PhD in comparative literature from Cornell.
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Paul Knegten - Marketing Strategist
Paul Knegten is a B2B marketing executive, most recently having held CMO positions at Outbrain (NASDAQ: OB), Beeswax (acquired by Comcast). He led marketing at MediaMath, Dapper (acquired by Yahoo!) and co-founded Amitree.
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Jovana Klajn - Project Manager
Jovana is Sharp Pen’s project manager. She brings expertise in managing project timelines, optimizing productivity, and collaborating with teams to drive growth. She earned her MA in Spanish language and literature from the University of Kragujevac, Serbia.
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Jessica Ness - Writer
Jessica has honed her writing and editorial skills over a decade through her work in academic, non-profit, software development, and retail industries in California, D.C., New York, France, and the Caribbean. She earned her BA in Literature from UC Santa Cruz and her MA in Comparative Literature from Cornell University.