This time insights come from Stacy Perrus, marketing communications director at DISQO.

Mark Schwartz, SVP of Sales and Marketing at the concierge commerce company Humankind, shares his insights.

Brittany Slattery, chief marketing officer at advanced TV advertising company OpenAP, covers how to build a marketing team and function from scratch.

Krzysztof Franaszek is CEO and founder of Adalytics, an ad quality and transparency platform whose insights were recently featured by the New York Times and Wall Street Journal as well as virtually every adtech publication and pundit.

Aaron Weiche is CEO and co-founder of Leadferno, a software company that helps businesses turn more of their online visitors into customers by communicating with them via text messaging. Aaron was previously CEO and co-founder of the SaaS company GatherUp, which was acquired.

Alex Nocifera, co-founder and CEO of Field Day and Loma, martech and franchise tech companies serving multi-location and franchise brands, explains how he took Field Day from its inception to signing the likes of Panera and T-Mobile as clients.

Lana McGilvray, co-founder and CEO of Purpose Worldwide, a marketing strategy and public relations firm with deep adtech expertise, covers how to set up PR programs that have a big business impact and how to clarify objectives and results so that everyone from comms tacticians to board advisors understands that impact.

Mark Naples, the founder of WIT Strategy, a strategic comms firm that has worked with hundreds of adtech and martech companies over the past 20 years, joined us to cover how adtech companies can grow with communications.

Content is something you do. A box to check off the list of marketing tactics. That’s why it’s so easy for businesses to see the shiny new toy that is AI and immediately think that content can be automated.

Most tech companies fall into the trap of highlighting product features instead of prioritizing customer-centric solutions—avoid this common mistake to truly connect with your audience.

Behind every piece of world-class content is a team of visionary creatives and strategic thinkers who know how to captivate and engage their audience effectively.

Most companies produce content in a way — and with people — that fails to differentiate their content from the generic information AI produces. Read this white paper to learn about the three stages of an elite content marketing process and how to implement them within your organization.

Playing it safe is a risk in itself. B2B brand marketers need to embrace bold strategies to stand out and drive meaningful connections.

Content marketing’s true value extends beyond ROI—it's about building trust, nurturing relationships, and establishing thought leadership.

The good news is that creating a content marketing strategy doesn’t need to be a baroque affair with 10 MBA-caliber slide decks and a 10,000-word strategy doc that no one on your team will read. It can be done in a month of interviews and crystallized in a document as short as 2,000 words.

If you’re thinking about launching a content marketing strategy from scratch or transforming your haphazard approach to content into a more strategic one, you’ll need to think through four principles: who your customers are, where the intersection lies between your expertise and your customers’ needs, how you can reach them, and why you’re creating content in the first place.

Since ChatGPT exploded in popularity, my conversations with non-content marketing colleagues focus on one topic: generative AI. My clients, adtech and martech leaders and marketers, are also wondering how they should be using this technology and what it spells for the future of content marketing.

As an editor and then a content marketing agency owner, I’ve been in adtech and martech for seven years. And our space has the same problems that plague so much of B2B content marketing.

Why is churn so frequent? The number-one factor is that agencies aren’t optimally positioned, and they do not follow through on that positioning.

Customer research is essential to growing a business. But it’s also essential to content strategy whether you’re figuring it out in-house or trying to help a client figure it out as an agency or freelancer.