Adtech executives, heads of marketing, and PR agency leaders need to contend with three often ignored truths about content marketing. Otherwise, they risk undercutting their own marketing programs and leaving returns on the table.

For marketers and agencies, the run-up to recession means it’s time to reexamine marketing spend. But rather than giving up on long-term strategy, marketers can take calculated steps to adapt their content strategy.

Tech companies and agencies often hesitate when it comes to investing in content, questioning whether it’s really worth the cost. But consistent, helpful, expert content explaining what your business does without directly selling yourself is the most powerful biz dev engine available.

Content entrepreneur Brooklin Nash and social media expert Sam Hembree discuss content marketing strategy, building a content business, and social media tips.

Three key principles of digital content strategy are setting actionable goals, identifying and tailoring content to specific audiences, and iterating on content strategy.